Bilingual EN/FR

TOEIC : 750/990

Born in the 80's

years old, Y generation

years in digital

yars in e-commerce

years as a manager

years serving brands

5 years within a sports brand

2 kids

Hobbies

Do you play chess and table football ?

#diplomas

2001 2006

Graduate Master's degree

Master 2 Marketing & ICT

IAE Montpellier, 2006

Including 6 months training, Paris (EuroRSCG4D, CANAL+ budget)

Master 1 Information & Communication

IUP Infocom, Nancy, 2005

Including 3 months training, Metz (FR)

Licence Information & Communication

IUP Infocom, Metz, 2004

Including 3 months training, Luxembourg

DUT Services & communication networks

IUT de Troyes, 2003

Including 6 months training, Paris

Baccalauréat STI electrical engineering

Lycée des Lombards, Troyes, 2001

MRMWORLDWIDE

Clichy (FR) 2006 2008

digital project manager

L'Oréal Paris

France and International digital CRM program management.

And products website launch (Elvive range).

Unilever

E-commerce marketing animation for Maille and blog influencing. Broadcasting of flavors through Internet. The digital platform won a Golden TOPCOM distinction

The premises of e-commerce and social marketing.

Durex

Promotional website launch for Durex brand, aiming to discover the benefits of sex on health.

Qualified profils acquisition

Nestlé

Communication kits platform deployment intended to the wholesale partners.

DAM premises.

Century21

Brand digital platform launch and a SEO satellite website "content et backlinks"

And a promotional film

MIXCOMMERCE

Neuilly-sur-seine (FR) 2008 2013

business unit director

Mixcommerce

E-commerce agency, based on a "commissioned" business model.

Acquired by La poste group in 2012

Kookaï

First Kookaï e-shop launch, within a 6 month planning. Performance based business model.

Then UK version. Double warehouse inventory management. CRM program "Kookaï Loves you."

Celio

Then in the same framework, first celio e-shop launch. Nominated by FEVAD in 2009. Direct management of 3 employees.

6 months projet, contract with SLA, commissioned model

Business unit director

Leading 8 business plans, 8 employees, reporting to general director. Brands : Aigle, Annick Goutal, Kookaï, celio, La compagnie des petits, Eres, Alain Figaret, De Fursac ...

Lecoqsportif

Paris 2014 2020

chief digital officer

Le coq sportif

The french rooster sports brand, equipment supplier for PARIS 2024.

Management

Recruitement and team building of 6 players, agile management, « conquest » spirit.

Scope

e-commerce B2C Europe, branding, curation, photo-shooting, customer relationship, omnichannel acquisition and CRM, Reporting to CEO/shareholder.

Pureplayers, marketplace, activations, customer feedbacks, buying, transverse digital transformation (Retail, PR, HR, wholesale, International … )

Innovation

LCS LAB creation, retail streaming and gamification, 3D scan/print, CRM/RTB « geo-live ». Jersey customization plateform.

Partership with « Lafayette plug and play », startup early-stage POCs. Leather sublimation, stadium live fan zone, voting plateform, engagement.

Business

The annual digital turnover has been multiplied by 10 and the EBITDA by 8.

OCBLAB

Paris 2020 2022

founder

OCBLAB

CAST solution editor aiming to help brands broadcasting digital content instore.

network

Partnership program rolled out to accelerate development.

europe

The subscription business model is available in 19 countries, 5 currencies, 15 languages.

ocblab.com

SARENZA

Paris 2022 NOW

front director

Groupe Beaumanoir

Taking up position as part of the acquisition of SARENZA.com from Monoprix by groupe Beaumanoir.

Strategy

Co-building roadmap and operational implementation of the strategy. Management committee member.

Management

Management of 4 activities : Commercial animation plan, Onsite animation and merchandizing, In and Out marketplace, customer experience and web analysis. Managing 4 managers, 22 collaborators.

Field : France et International

Target

Increasing profitable sales.